Guest Experience
Designing the moments guests remember
Why hospitality lives in the small details — the welcome, the pause, the goodbye — and how to design for them on purpose.
Read entry →A boutique hospitality studio
Creating Places People Remember.
Kim Dining Concept is a boutique hospitality studio founded by Kim Anh. Through restaurants, cafés, wellness experiences, and consulting partnerships, we create places where people gather, connect, and feel at home.
Explore Our Stories
Kim Anh · Founder
The Person Behind the Concepts
An operator, a storyteller — a designer of happy moments.
Kim Anh’s journey began in Vietnam and found its home on the shores of Zanzibar — where a single bowl of pho, cooked far from home, became the first Vietnamese restaurant in East Africa.
Everything since has been built the same way: through lived experience rather than theory. Kim creates concepts by running them — learning each space, each team, and each guest from the inside.
Kim Anh
Read Kim’s story →A collection of
Hospitality Stories
Not a portfolio. A collection of places we’ve imagined, built, and nurtured — each with its own story and way of welcoming people in.
Our Restaurants
Places we own & run
Michamvi
Vietnamese Homecooking
Duyên
The first Vietnamese restaurant in East Africa — homecooking served like family, now inside Matlai Boutique Hotel.
Visit the page →Paje
Modern Asian Kitchen & Bar
Basil
Bold modern Asian cuisine and craft cocktails in a lantern-lit garden, five minutes from Paje beach.
Visit the page →Paje
Vietnamese Café
Hanoi House
A pocket of Hanoi’s old-quarter coffee culture — slow drip coffee, banh mi and unhurried mornings.
Visit the page →Franchise
Locations carrying the brand
Nungwi
Vietnamese Café
Hanoi House Nungwi
Hanoi coffee culture and Vietnamese street food on Zanzibar’s turquoise northern shores.
Find us →Stone Town
Vietnamese Café
Hanoi House Stone Town
Vietnamese coffee rituals tucked into the lanes of Stone Town’s UNESCO-listed old city.
Visit the page →Consulting
Concepts shaped for partners
Bamboo Zanzibar Hotel
Bamboo Element
Spa & Wellness
Spa & Wellness
Wellness & Spa
Bamboo Element Spa & Wellness
A spa & wellness concept shaped for Bamboo Zanzibar Hotel — unhurried, island-rooted restoration.
Enquire →Paje
Pilatea House
Wellness & Movement
Pilatea House
Where movement meets tea ritual — a wellness concept in Paje pairing pilates with mindful mornings.
Enquire →Working Together
Some projects begin with an empty space. Others with a dream.
We collaborate with restaurant owners, hoteliers, investors, and entrepreneurs to shape concepts, improve operations, and create meaningful guest experiences.
Whatever stage you’re at — a sketch on a napkin or a room that needs a soul — we work alongside you to bring it to life.
Restaurant OwnersHoteliersInvestorsEntrepreneurs
Start a Conversation
Franchise & Growth
Growing beyond one location.
Some concepts deserve to travel. We help hospitality brands build the systems, standards, and foundations needed to grow — while preserving the essence that made them special in the first place.
Explore Franchise DevelopmentNotes from the journey
All entries →The Journal
Zanzibar Hospitality
Building a restaurant on an island
Lessons from opening Vietnamese kitchens in East Africa — sourcing, training from scratch, and adapting without losing the soul.
Read entry →Franchise Development
How to grow without losing the essence
The systems and standards that let a concept travel — and the things that should never be standardised away.
Read entry →An invitation
Perhaps we can build something together.
Whether you’re opening your first café, refining a guest experience, or imagining a new hospitality concept, we’d love to hear your story.
Let’s Talk“Every concept begins with a conversation, a memory, a place, or a simple idea shared around a table. Thank you for visiting our corner of the hospitality world.”
— Kim Dining Concept
© 2026 Kim Dining Concept · Zanzibar, Tanzania